Tuesday, 24 March 2015

Paper Towns Trailer - Audience

Target Audience:

The target audience for the film 'Paper Towns' is mainly 12-19 year old girls. This kind of audience would take a preferred reading of this film. However, some males may also have interest in this film. The girls could relate themselves to the girl in the film and the boys could relate themselves to the boy in the film.

Appeal:

There are many a lot things in this film that make it appeal to its target audience. This may be that it is a romantic, fun and young sort of film which sort of makes you feel good. It will appeal to them because girls are usually interested in romance films. Another thing that may appeal to the audience is the fact that girls may be a fan of Cara Delivigne and may relate themselves to her character. Boys may also relate themselves to the boys character in the film.



Tuesday, 3 March 2015

Ne-Yo - Stereotype

Ne-Yo has two sides to him that is shown in his music videos. In some videos he confirms the stereotypes. In other videos he counteracts the stereotypes.
In this video he is confirming the stereotype of young black men. This is shown by his clothing. He is wearing a black snapback, sunglasses and a big gold chain around his neck. This can also be shown by the miss en scene. For example, the girls in the background that are pole dancing, and the basket ball hoops. The pole dancers sort of show trouble and rebellious behaviour. The basketball hoops show a sport that a lot of black people like to play. In America, basketball has more black players than white.              
                                                                                                     

In this video he is counteracting the stereotype. This is because he is wearing a suit and is dressed smartly, while reading a newspaper. The miss en scene shows us that he could possibly be a business man. This is shown as he is in an office. This counteracts the stereotype of young black men as he looks successful and wealthy. This also perceives him as more of a family man as the first video.