In this video, women are being represented as equal. The video is trying to get across to all women that it's okay to love who you are. As most women today are sexualised as really skinny and physically fit, women begin to think that this is what is attractive and this is what they need to look like. Therefore, feel self-conscious and not happy with their bodies. This video is trying to show women that it's okay to look how they are and is trying to get more women into sport. It shows that just because you may not be physically fit or very skinny, that you are allowed to do sports and enjoy yourself.

The video is showing everyday women that you would see in day to day life what they are capable of. They are shown wearing what a normal woman would wear to the gym. Unlike the model women which wear much more fashionable and stylish gym clothes, which is used to sexualise and sell a product. These woman aren't being objectified to try and sell something for a business. They are trying to prove a much more important point, which is that all women are equal and all women are attractive in their own way.

No comments:
Post a Comment