AS Media Textual Analysis/Survey Report

AS Media Textual Analysis/Survey Report

The research I have undertaken has had a big impact on what I am making for my pre-production, what I am basing it on, the audience and the price.  My research consisted of many textual analysis reports and a survey asking people about their opinions on music and CD covers.

From the survey I sent out, 80% of responses were aged 15-18 and 20% were aged 35+. This means that more teenagers buy or download CD’s and this is why I decided to aim my CD’s at teenager’s aged 15-18. I also found out that 60% of the responses were female and 40% were male, as there was only a 20% difference, I decided to not aim my CD’s at one gender in particular, this also opens up the target audience and allows me to include more on the CD covers instead of having to try and aim it at one particular gender. From my survey I found out that most people either prefer pop music or rock music, this gave me the idea to make my CD the genre ‘punk rock’ as this is both of these types of music put together. This also keeps everyone happy and once again makes the target audience bigger, which will also sell more as there is a higher demand. On my survey I asked how much people usually pay on CD’s and 20% said £5-£6, 20% said £7-£8, 40% said £9-£10 and the other 20% said £10 or over. When I first thought about this, I was going to charge £9.50 for my CD as that is what I gathered from my survey, however, as it is aimed at teenagers I am actually going to charge £7 for my CD. This is because usually teenagers aren’t earning a lot of money to spend on things they want instead of need, which is why I am going to sell it for cheaper as it will become attractive to them and will stand out more. I also asked people what attracts them to a CD and all of the responses were talking about the look of the album cover or the main image. This is why I have chosen to focus on my front and back cover images, so that many people are attracted to it at first glance, even people out of the target group. My final question was about if they preferred solo artists and bands and 100% of the responses were bands, which is why I am making my CD about a band because from other research I found out that teenagers these days listen more so to bands than they do to solo artists, this way I am meeting the needs of the target audience.

https://www.surveymonkey.com/create/?sm=8YpGjxN4W5eq8f%2b4r0M6LCCMeM6mra%2bG71V7fiDO4xU%3d

GQ - One Direction Edition

This edition of GQ is aimed at men from the age of around 20-45. This is because it's a quite serious and business based magazine which includes many articles about classy sort of fashion which not many teenagers or lower class people are in to, which is why it would be aimed at B class people and lower A class people who are business focused. You know it is aimed at men because the colours and the fonts used aren't very feminine and are quite serious. The main image and story is about Niall Horan from One Direction, although men aren't very interested in One Direction, they are very interested in how much money they make and will want to know their story as they are very respectable and successful as they are the biggest band in the world. However, people may decide not to buy this edition of GQ because it has Niall Horan on the front who is stereotypically only liked by girls. 

One of the puffs says, 'why boxing should be taught in every school'. This means inside the magazine there will be an article about this subject. This also shows us that the target audience is men because boxing isn't a very womanly topic to read about in a magazine. It could also be drawing the attention of dads who want their kids to learn boxing at school. 

One of the puffs says, 'what really happens when you have your prostate removed'. This shows us that the magazine is once again aimed at men because men are the only people who are going to worry about having their prostate removed, so they are going to be curious about what rally happens. Women won't be interested in reading about that because they don't need to know about it.

George Ezra - Blame It On Me : Mise en Scene

In this music video by George Ezra, there are many different things that show us Mise en Scene. For example, the lighting throughout this whole video is very high and bright. This shows us that the mood is happy and excited, which is what they want the audience to feel when watching the video. It mainly uses natural light as the day itself is a very bright and sunny day. With the use of natural light it gives the video a sense of realism. The sound in the video, or the actual song, is a very happy and jolly song which gives the listener a happy mood and makes them feel happy. All of the sound in this video is non-diegetic because it's added in after so the quality of it is of a good standard. 
There are many camera angles and shots used in this video, for example, long shots. Long shots in this video are used to show the surrounding areas of where they are at that time. The most used camera shot is a close up of the face. This is used to show the person singing and to show their facial expressions and how they are feeling. There are also many panning shots to show people or things moving vastly or on a big scale. Some times there are times where the camera is hand held, this gives it a sense of realism and makes the audience feel like they are there.

https://www.youtube.com/watch?v=H4ifSrE8iSg

Representation of Gender - Geordie Shore

In Geordie Shore the difference between men and women is very obviously shown. This is mainly shown in a sexually presented way. The men always try to 'pull' many different women and the same with the women but opposite. All that is represented in Geordie Shore is sexually related, party related and drink related. It's almost as if this is the only thing they have to worry about. Men in Geordie Shore all have the be stereotypically muscely, good looking and all have quiffs. The women all have to spend hours doing make-up and getting ready before going on a night out. So, basically all that really matters is looks, sex and partying.

The Queen in the Newspaper - Representation of Class

This is an example of Class in the media. How upperclass people such as the Royal family get much more media attention than normal working class families.

Breaking bad.....