Paper Towns Trailer - Audience

Target Audience:

The target audience for the film 'Paper Towns' is mainly 12-19 year old girls. This kind of audience would take a preferred reading of this film. However, some males may also have interest in this film. The girls could relate themselves to the girl in the film and the boys could relate themselves to the boy in the film.

Appeal:

There are many a lot things in this film that make it appeal to its target audience. This may be that it is a romantic, fun and young sort of film which sort of makes you feel good. It will appeal to them because girls are usually interested in romance films. Another thing that may appeal to the audience is the fact that girls may be a fan of Cara Delivigne and may relate themselves to her character. Boys may also relate themselves to the boys character in the film.

Ne-Yo - Stereotype

Ne-Yo has two sides to him that is shown in his music videos. In some videos he confirms the stereotypes. In other videos he counteracts the stereotypes.

In this video he is confirming the stereotype of young black men. This is shown by his clothing. He is wearing a black snapback, sunglasses and a big gold chain around his neck. This can also be shown by the miss en scene. For example, the girls in the background that are pole dancing, and the basket ball hoops. The pole dancers sort of show trouble and rebellious behaviour. The basketball hoops show a sport that a lot of black people like to play. In America, basketball has more black players than white.              
                                                                                                     

In this video he is counteracting the stereotype. This is because he is wearing a suit and is dressed smartly, while reading a newspaper. The miss en scene shows us that he could possibly be a business man. This is shown as he is in an office. This counteracts the stereotype of young black men as he looks successful and wealthy. This also perceives him as more of a family man as the first video.

Camera Angles - Mise en Scene

Waterloo Road - Shot and Reverse
These two shots are called 'shot and reverse shots'. This shows us both of the characters side of the conversation and shows us both of their emotions and feelings. This gives us the effect of a character looking at another character. This is usually used when their is a conversation between two people so we get to see how they both are reacting. 
From the above pictures we can clearly see what both characters are feeling. We can see that obviously the woman is feeling and showing much more upset emotion than the man as she is crying. 

A Cook Abroad

Establishing Shots
These two shots are called an establishing shot. This shot establishes to setting of the scene and gives you the idea of where they are. From the first shot we can clearly tell that this is set somewhere in India or Asia. Similarly, we can tell that the second shot is set in Egypt, because we know that pyramids are in Egypt. 

This is a very popular and well known establishing shot that is used at the start of every episode of 'Eastenders'. This is a birds eye view of the River Thames and is just s reminder that it is set in London, hence the name of the show 'Eastenders'.

This Girl Can Video

This Girl Can

In this video, women are being represented as equal. The video is trying to get across to all women that it's okay to love who you are. As most women today are sexualised as really skinny and physically fit, women begin to think that this is what is attractive and this is what they need to look like. Therefore, feel self-conscious and not happy with their bodies. This video is trying to show women that it's okay to look how they are and is trying to get more women into sport. It shows that just because you may not be physically fit or very skinny, that you are allowed to do sports and enjoy yourself.              

This scene in the video supports my point as it is aiming to 'bigger' women that even if they 'jiggle' they are more than capable of doing what much more skinnier and physically fit women can do. 
The video is showing everyday women that you would see in day  to day life what they are capable of. They are shown wearing what a normal woman would wear to the gym. Unlike the model women which wear much more fashionable and stylish gym clothes, which is used to sexualise and sell a product. These woman aren't being objectified to try and sell something for a business. They are trying to prove a much more important point, which is that all women are equal and all women are attractive in their own way.



This scene in the video is representing sexism in todays society. In todays society people tend to think that football is a mans sport and that women can't play this sport. However, if a woman wants to be involved in football and enjoys playing it, then why shouldn't they be allowed.

AS Media Textual Analysis/Survey Report

AS Media Textual Analysis/Survey Report

The research I have undertaken has had a big impact on what I am making for my pre-production, what I am basing it on, the audience and the price.  My research consisted of many textual analysis reports and a survey asking people about their opinions on music and CD covers.

From the survey I sent out, 80% of responses were aged 15-18 and 20% were aged 35+. This means that more teenagers buy or download CD’s and this is why I decided to aim my CD’s at teenager’s aged 15-18. I also found out that 60% of the responses were female and 40% were male, as there was only a 20% difference, I decided to not aim my CD’s at one gender in particular, this also opens up the target audience and allows me to include more on the CD covers instead of having to try and aim it at one particular gender. From my survey I found out that most people either prefer pop music or rock music, this gave me the idea to make my CD the genre ‘punk rock’ as this is both of these types of music put together. This also keeps everyone happy and once again makes the target audience bigger, which will also sell more as there is a higher demand. On my survey I asked how much people usually pay on CD’s and 20% said £5-£6, 20% said £7-£8, 40% said £9-£10 and the other 20% said £10 or over. When I first thought about this, I was going to charge £9.50 for my CD as that is what I gathered from my survey, however, as it is aimed at teenagers I am actually going to charge £7 for my CD. This is because usually teenagers aren’t earning a lot of money to spend on things they want instead of need, which is why I am going to sell it for cheaper as it will become attractive to them and will stand out more. I also asked people what attracts them to a CD and all of the responses were talking about the look of the album cover or the main image. This is why I have chosen to focus on my front and back cover images, so that many people are attracted to it at first glance, even people out of the target group. My final question was about if they preferred solo artists and bands and 100% of the responses were bands, which is why I am making my CD about a band because from other research I found out that teenagers these days listen more so to bands than they do to solo artists, this way I am meeting the needs of the target audience.

https://www.surveymonkey.com/create/?sm=8YpGjxN4W5eq8f%2b4r0M6LCCMeM6mra%2bG71V7fiDO4xU%3d

GQ - One Direction Edition

This edition of GQ is aimed at men from the age of around 20-45. This is because it's a quite serious and business based magazine which includes many articles about classy sort of fashion which not many teenagers or lower class people are in to, which is why it would be aimed at B class people and lower A class people who are business focused. You know it is aimed at men because the colours and the fonts used aren't very feminine and are quite serious. The main image and story is about Niall Horan from One Direction, although men aren't very interested in One Direction, they are very interested in how much money they make and will want to know their story as they are very respectable and successful as they are the biggest band in the world. However, people may decide not to buy this edition of GQ because it has Niall Horan on the front who is stereotypically only liked by girls. 

One of the puffs says, 'why boxing should be taught in every school'. This means inside the magazine there will be an article about this subject. This also shows us that the target audience is men because boxing isn't a very womanly topic to read about in a magazine. It could also be drawing the attention of dads who want their kids to learn boxing at school. 

One of the puffs says, 'what really happens when you have your prostate removed'. This shows us that the magazine is once again aimed at men because men are the only people who are going to worry about having their prostate removed, so they are going to be curious about what rally happens. Women won't be interested in reading about that because they don't need to know about it.